In addition to being at the top of the North American box office, “Fifty Shades of Grey” has opened at No. 1 in 56 of the 57 territories where it’s debuted.
The erotic drama, which began rolling out internationally on Wednesday, is on its way to setting foreign box office records.
It grossed $38 million on Friday for an early total of $66 million. The film is on track for an international weekend take of $158.3 million over the three-day holiday, which would make it Universal’s second highest opening weekend of all time, just behind “Fast & Furious 6” ($160.3 million). This puts it on track for a global debut of $234 million.
This also means that the film is dominating 2003’s “The Matrix Revolutions” ($117 million) for the highest-grossing international opening weekend ever for an R-rated movie.
In North America, the movie earned $30.2 million on Friday and is poised to reel in $76 million over Valentine’s Day and the Presidents Day weekend.
Aside from giving Universal its largest opening day of all time in 25 foreign markets, “Fifty Shades” also saw the biggest opening day for an R-rated film in 34 territories.
The U.K. and Ireland led the pack with $7.1 million in a single day, the biggest opening day ever in February as well as the biggest opening day for an 18-rated film.
“Fifty Shades” brought in $5.5 million in Germany for the biggest February opening day of all time; $4.9 million in France; $4.6 million in Russia, where it also had the biggest non-franchise opening day and best opening day for a 16+ or 18+ film; and $4 million in Italy, where it set yer another R-rated opening day record.
The pic, starring Jamie Dornan and Dakota Johnson, is adapted from E.L. James’ romance novel trilogy, which was a global hit, selling more than 100 million copies worldwide after being translated into 52 languages.
The pic will launch in five more territories, including Korea and the United Arab Emirates, by March 5.
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